Top 5 Indian Mobile Brands

1. LYF – Top 5 Indian Mobile Brands

LYF is one of the top 5 Indian mobile brands which was established in 2015 by the telecom operator, Jio. Marketed closely along Jio’s 4G services, smartphones under the brand were slated to launch in November 2015. In January 2016, it launched its first set of 4G-enabled smartphones named after the four elements: Earth, Flame (Fire), Water, and Wind.

LYF F1

In May 2016, international market tracker Counterpoint Research reported that LYF had become the fifth largest smartphone producer in the Indian market, capturing 7% share in the January–March quarter of the financial year 2015-16. It was the second largest LTE phone supplier after Samsung, surpassing Micromax and Lenovo during the quarter.

In first quarter of its inception, Lyf instantly climbed to become one of the top five smartphone brands in India in terms of shipment volumes. Reliance Digital had shipped around 1.7 million LYF branded smartphones in the first quarter of 2016.

2. Lava International Limited – Top 5 Indian Mobile Brands

Lava International Limited, is an Indian Smartphone Manufacturer company in the mobile handset industry.

top five Indian Mobile Brands
Lava Iris X8

Lava International Limited, is an Indian Smartphone Manufacturer company in the mobile handset industry.

Lava was founded in 2009 by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vinit Jangir.

The company was founded in 2009 as an offshoot of a telecommunication venture. It is headquartered in Noida, Uttar Pradesh, India and has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Indonesia, Mexico and the Middle East, Pakistan and Russia.

The company started its Africa operations by launching its product in Egypt in 2016.Lava is working towards establishing a mobile phone design centre in India and setting up new manufacturing facilities.

In 2012, chip-maker Intel tied up with Lava to announce the first smartphone in India with an Intel processor, the Xolo X900. With this handset, the Xolo brand was launched.Lava entered the tablet market in the same year with the E-Tab Z7H.

In 2014, Lava launched its flagship smartphone, Iris Pro 30, which was also the first in its Iris Pro series. The Lava Iris X1 was among the earliest smartphones in India to run on the Android Kitkat (4.4) operating system.

In December 2014, the company launched its first smartphone running on the Windows Phone operating system, the Iris Win1.

The Xolo X50 smartphone, which runs on the Android Lollipop (5.1) operating system, was launched in July 2016.

In February 2017, Lava launched 4G Connect M14, what it claims is India’s first 4G enabled feature phone.

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3. Micromax – Top 5 Indian Mobile Brands

Micromax, is an Indian Smartphone manufacturer and consumer electronics company headquartered in Gurugram, Haryana, India. It was established as an IT software company operating in the embedded devices domain.

Bharat MICROMAX Q437 3

It later entered the mobile handset business. By 2010, Micromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India.As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world.

The company is facing stiff competition from Chinese companies that are penetrating the Indian market. The company owns YU Televentures, which sells the products under the brand name YU.

Amidst growing competition, the company has been trying to position itself as a consumer electronics company.

Micromax co-founder Mohit Sharma, Dewas & Rohit Patel, Nagora stated that the other segments would contribute to 20% of overall revenue.

Rajesh Agarwal stated in an interview to Economic Times that Micromax was “looking into” electric vehicles. In 2019, Rahul Sharma announced the launch of Revolt Motors, an e-bike company.

4. Yu – Subsidiary of Micromax – Top 5 Indian Mobile Brands

Yu Televentures is a subsidiary of Micromax Informatics Pvt Ltd. India’s largest smartphone maker launched this sub-brand as an online-only venture. Yu makes affordable Android smartphones, sold in flash sales on popular Indian ecommerce websites.

YU YU5040

The company makes a fitness tracker and a health device that monitors vital parameters of blood pressure. Yu’s latest mobile launch is the Ace. The smartphone was launched in August 2018.

The phone comes with a 5.45-inch touchscreen display with a resolution of 720 pixels by 1440 pixels at a PPI of 295 pixels per inch.

The Yu Ace is powered by 1.5GHz quad-core MediaTek MT6739 processor and it comes with 2GB of RAM. The phone packs 16GB of internal storage that can be expanded up to via a microSD card.

As far as the cameras are concerned, the Yu Ace packs a 13-megapixel primary camera on the rear and a 5-megapixel front shooter for selfies.

The Yu Ace runs Android 8.1 and is powered by a 4000mAh.

The Yu Ace is a dual SIM (GSM and GSM) smartphone that accepts Nano-SIM and Nano-SIM. Wi-Fi, GPS, Bluetooth, USB OTG, Micro-USB, FM, Active 4G on both SIM cards and 4G.

Sensors on the phone include Face unlock, Fingerprint sensor, Proximity sensor, Accelerometer and Ambient light sensor.

5. Karbon Mobiles – Top 5 Indian Mobile Brands

Karbon Mobiles, is an Indian smartphone manufacturing company founded in March 2009. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories.

Karbon K9 Smart

Karbon is a joint venture between United Telelinks Ltd., a Bengaluru-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi. Karbonn Mobiles also has tie ups with leading telecom players like Airtel, Vodafone, Idea and Jio. It is present in countries such as Bangladesh, Nepal, Sri Lanka and in the Middle East and Europe.

The company struck a deal with Eros International Media Ltd., the makers of Rajinikanth-starrer film Kochadaiyaan (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with screen savers and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor’s signature on back cover of phones.

Karbonn ties with online digital entertainment service provider Hungama.com and have an app preinstalled.

In October 2012, Karbonn announced the launch of their brand extension ‘Karbonn Smart’. The range includes a smart tab and smartphones based on Android operating system. In February 2014, Microsoft announced Karbonn as a hardware partner of Windows Phone operating system.

Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with Google Inc.

Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company Trust Research Advisory. In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.

Karbonn is the first Android One phone to be sold in the UK. The company entered the UK market through Amazon.uk.

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